Winning in the Era of Channel Blurring: How Bakery, Deli & Dairy Manufacturers Can Build an Omnichannel Advantage

Jonna Parker

Join Circana for a quarterly series exploring how IDDBA’s Guiding Trends are manifesting themselves in retail and beyond. Circana will provide the latest shopper, sales, and consumption performance trends for the period on Dairy, Deli, and Bakery as well as an in-depth look at how IDDBA's Guiding Trends are shaping up in 2026. This webinar will go deeper and wider than the monthly article series touching well beyond retail sales and is sure to become a must-see for any retail decision-maker; deli, dairy, or bakery brand; or supplier.

Eric Le Blanc, Adam Brohimer

Fresh departments are notorious for making two opposite—but equally costly—mistakes with data and insights. Some companies don’t invest at all, and lose money by operating without the best information to guide decisions. Others do invest, but allocate dollars inefficiently, fail to extract full value, and end up disappointed with their return. In both cases, the outcome is the same: money is being left on the table.

Renee Lee Wege, Jaclyn Marks

Discover new classic foods, flavors, and beverages redefining menus and retail shelves, from ube to Basque cheesecake as well as foods and flavors of the future like creamy stracciatella cheese and piloncillo, an unrefined sugar that can add depth to a variety of baked goods. In this fast-paced session, we’ll connect these on-the-rise ingredients to the powerful macro forces transforming the year ahead including the rise of fiber as the next big health trend and the resurgence of animal meat. Walk away with clear implications and inspiration for your 2026 innovation strategy.

Sabrina Alberghi

This webinar will break down how Easter has evolved from a single-meal holiday into a multi-day, brunch-led revenue window, and what that shift means for bakery innovation, assortment strategy, and retailer conversations. We’ll unpack the four highest-impact bakery plays brands can deploy now to drive trade-up, basket build, and repeat consumption across the Easter weekend.