Explore what happened at IDDBA 2025
Look back at all that happened at IDDBA 2025! Review the celebrity and industry speakers, see the winners of our live competitions like Cake'd, and explore the educational workshops that provided critical insights for the year ahead.
General Sessions
Carla Hall
Claire Saffitz
Michael Strahan
Kevin Costner
Gary DeLeon
Albertsons
National Vice President of Deli/Food Service
Gina Peck
Tyson Foods
Director of Deli Marketing and Customer Planning
Andy Sasser
Amazon
Senior Manager, Prepared Foods and Baker
Greg Hilborn
Sr. Director Procurement for Deli, Bakery and Home Meals
Loblaw
Bill Heiler
Rich Products Corporation
Senior Customer Marketing Manager
Buddy Valestro
Carlo’s Bakery
American Baker & Restaurant Owner
Karri Zwirlein
Tops Markets, LLC.
Director – Bakery, Deli, & Prepared Foods
Sponsored by
Sunday's Topics and Speakers:
Roquefort – 100 Years of Protection - Trevor Thomas
How to Keep Your Cookies As Fresh As The Trends - Katrina Robbins & Darcy Martin
Through the Eyes of the Consumer: Trends that Matter in Dairy, Deli and Bakery in Retail, Food Service and Beyond - Jonna Parker
Mid-Year Dairy Market Review - Mike McCully
Capturing the Gen Z Fresh Spend - Colleen McGinnis & Monica Burton
Flavor Migration: Bringing Foodservice Trends to Retail Shelves - Matt Schreffer
State of the Baking Industry – New Product Development and Innovation - Charlotte Atchley
Bakery Playbook – Navigating Consumer Trends - Eric Dell
They Think You’re Sweet! We Think You’re Salty! - Linda Avila & Reginald Pearson
Trevor Thomas
Lactalis American Group
Sr. Manager of Retail Merchandising & Training
Katrina Robbins
David’s Cookies
R&D Chef
Darcy Martin
David’s Cookies
Jonna Parker
Circana
Vice President, Fresh Foods Group
Mike McCully
Owner of McCully Consulting
Colleen McGinnis
NielsenIQ
Director - SMB Sales
Monica Burton
NielsenIQ
Director, Client Development Perishables
Matt Schreffler
Datassential
Sales Director
Charlotte Atchley
Baking & Snack
Editor
Eric Dell
American Bakers Association (ABA)
President and CEO
Linda Avila
Reginald Pearson
Monday's Topics and Speakers:
Sweet Innovations: Unlocking the Profit Potential in Bakery Trends - Suzy Badaracco
The Timeless Appeal of the Club Sandwich - Joe Peroney & Lauren Sella
Current Landscape of Foodservice Packaging - Natha Dempsey
Coming Protein Surge and How Deli, Bakery, and Dairy Can Win - Deena Pitzele
How Shopper Insights Can Help Dairy, Deli and Bakery Build Share by Breaking Out of Traditional Aisles and Channels - Kathy Risch & John DuBois
How Baking Bread Fresh In Store Benefits Consumers and Retailers - Betsy Kelly
The 2025 Consumer Need States - Maeve Webster & Mike Kostyo
Convenience and Prepared Foods Solutions - Tom Barnes
Transforming Food Safety and Traceability Recordkeeping in Back-of-Store Operations - Amanda Wilder
Suzy Badaracco
President of Culinary Tides, Inc.
Joe Peroney
Giant Eagle, Inc.
Development Chef
Lauren Sella
Mama’s Creations
Chief Marketing Officer
Natha Dempsey
Foodservice Packaging Institute
President
Deena Pitzele
TPG Partner
Consultant
Kathy Risch
Acosta Group
SVP, Shopper Insights & Thought Leadership
John DuBois
Fresh Foods, Acosta Group
VP
Betsy Kelly
General Mills
Consumer Insights
Maeve Webster
Menu Matters
President
Mike Kostyo
Menu Matters
Vice President
Tom Barnes
Category Partners
President and CEO
Amanda Wilder
Provision Analytics
US Sales Director
Tuesday's Activities
Retailer & NextGen Brunch
Speed Networking
Career Advice Panel
2025 Cake'd Finalists
Lindsey Shaub
Festival Foods
Grand Champion Award
"With 13 years of experience in cake decorating at Festival Foods, I take great joy in bringing the customers cake visions to life. I’m very passionate about teaching my skills with others that want to learn and even had the privilege of teaching a cake decorating class at a local technical college."
Lisa Dowling
Market Of Choice Inc.
Fan Favorite Award
"I was a cook, and did some department store merchandising before becoming a cake decorator. I have been with Market of Choice for nearly 20 years. I love the challenge of being able to execute a design thought not possible in cake. And have been fortunate over the years to have access to the tools, and support of my peers needed to develop my craft. I hope to continue learning and creating in this art field for many more."
Sara Riveria
B&R Stores Inc. (Super Saver)
"I started decorating in 2003 at Hy-Vee. I then did cakes in my home for friends and family. 11 years ago, I became the cake decorator at Fallbrook Super Saver, where I currently work. I have hundreds of loyal customers that I enjoy making cakes and desserts for all their special events. I love impressing people with my creations!"
Dilini Subasinghe Liyanage
Jewel Osco
"Talented Cake Decorator with over 20 years of experience in the professional cake industry. Dedicated to creating unique and creative designs, I specialize in designing and decorating cakes for birthdays, anniversaries, and other special occasions. Skilled in using a variety of mediums such as frosting, fondant, and food coloring, I work collaboratively with customers to bring their visions to life. My expertise also extends to floral design, creating beautiful bouquets and arrangements. I am passionate about my craft and committed to delivering exceptional quality and service."
Cake'd 2025
2025 IDDBA/RATIONAL Cooperative Education Interns
Ayla Connors
Kizzy Danner
Passion Harris
Karissa Jackson
Melanie Londono
Dominique Melancon
Sam McDowell
Krystle Pitcher
Merina Tillison
Jamie Toles
Jean Werner
Amyriah Brue
Tayla Cenance
Calvin Green
Mya Joseph
Saqqarah Osin
2025 Salumi’d Charcuterie Board Building Salumierers
Lisa Ali
Gelson's Markets
Specialty Cheese Merchandiser
Pete Garcia
Whole Foods Market
Certified Salumiere Professional and Senior Category Merchant for Charcuterie & Deli
Cristian Glade
Gourmet Foods International
Sales Manager
Jewel Hunt
Albertsons Companies
Group Vice President Fresh Merchandising
Theresa Lei
Columbus Craft Meats, Hormel
Senior Food Scientist
Chris Wilson
Albertsons Companies
Director of Culinary Innovation
Chris Eastwood
California Milk Advisory Board
Business Development Manager
Katie Yan
Hormel Foods/Columbus Craft Meats
Associate Brand Manager
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