Innovation, Insights, and Inspiration at What’s in Store Live
The What's in Store Live area aims to inspire and educate attendees and drive innovation by keeping food at the forefront.
Our objective is to deliver realistic and relevant What's in Store trend reporting, enhancing profitability, streamlining operations, and elevating execution at retail. All while fostering simplicity and enriching the customer experience.
The IDDBA works with a team of talented innovators across the industry and around the country to bring the area to life at the show each year.
WISL 2025 Publication
What's in Store Live (WISL)
Support the evolution of our industry and its changing consumer base
Elevate the dairy, deli, cheese and bakery departments with innovative merchandising ideas
Drive sales for our retail and manufacturing attendees
Provide additional show floor presence to drive traffic and interest in items
For more sponsorship information, please reach out to Michele at wisl@iddba.org
