The International Dairy Deli Bakery Association (IDDBA) is proud to announce a comprehensive brand refresh and the debut of its new tagline, “Thinking Outside the Aisle.” The refreshed brand reflects IDDBA’s evolution as the essential resource for dairy, deli, and bakery professionals—honoring the strength of its perimeter-focused categories while embracing forward-looking leadership and innovation.

“As we look toward the future of IDDBA, this moment presents the perfect opportunity to refresh our identity in a way that aligns with our Guiding Influencers, Strategic Imperatives, and the next generation of industry leaders,” said IDDBA’s President & CEO, David Haaf. “This evolution reinforces who we are, why we exist, and where we’re headed.”

IDDBA’s mission remains its foundation: to empower and connect dairy, deli, and bakery professionals through cutting-edge insights, transformative education, and premier events driving innovation, growth, and lasting success across a diverse community.

Building on that foundation, IDDBA’s vision is clear: to be the essential resource connecting a global community that inspires innovation, fosters collaboration, and shapes the future of dairy, deli, and bakery across the entire food industry ecosystem.

At the heart of this brand evolution is the new tagline, “Thinking Outside the Aisle.” Rooted in tradition yet driven by fresh thinking, the tagline captures both the strength of IDDBA’s core fresh categories and its commitment to challenging convention, sparking creativity, and advancing the industry.

The brand refresh comes as IDDBA prepares for IDDBA 2026, which will introduce a lineup of new and enhanced experiences designed to inspire discovery, innovation, and meaningful connection across dairy, deli, and bakery, including:

• Retail Store Tours: Guided visits to top-performing Orlando-area grocery stores, offering fresh merchandising and operational insights.

• Innovation Showcase Awards: A first-of-its-kind awards program spotlighting the most innovative and impactful new products shaping the year ahead.

• Close Up Kitchen with Celebrity Talent: Expanded meet-and-greets and culinary demonstrations featuring celebrity chefs and personalities, bringing food creativity center stage.

• Champions of Change Recognition: An expanded celebration honoring industry leaders making significant contributions across retail and the fresh food supply chain.

• Elevated Monday Night Party: A reimagined networking experience featuring exhibitor collaboration and product-driven engagement.

“More than a new look or tagline, this brand refresh marks the beginning of a bold new chapter for IDDBA,” Haaf added. “It sets in motion a series of initiatives built around our three Strategic Imperatives—Evolve Show, Extend Impact, and Expand Audience—all guided by the six key forces shaping our industry: People, Food Safety, Technology, Consolidation, Competition, and Community.”

These priorities will come to life at IDDBA 2026, IDDBA’s flagship annual expo, where attendees can expect fresh perspectives, deeper engagement, and new networking opportunities designed to spark ideas, inspire solutions, and drive success for members and the industry at large.

IDDBA 2026 is June 7-9 in Orlando, Florida. Registration opens later this month!