Heather shares behind-the-scenes stories from What’s in Store Live, including the now-legendary scorpion tasting that had the trade show floor buzzing, and explains why curiosity, surprise, and word-of-mouth moments matter so much when designing live experiences. From igniting conversation across a show floor to thinking differently about protein trends and consumer engagement, this episode offers insight into how memorable experiences are built on purpose.
As Heather prepares for her next chapter, she also reflects on what made her time at IDDBA meaningful, the power of a team that knows how to “play,” and why the stories people carry home matter just as much as what’s on display.
We think you’ll enjoy this thoughtful and entertaining send-off, full of lessons on leadership, creativity, and connection.
To learn more about IDDBA and becoming a member, head here: https://www.iddba.org/membership/join-iddba/membership
To see What's in Store Live at #IDDBA2026, head here: https://www.iddba.org/register
