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#43 (S5E5) Mindful Indulgences: Live at BakeryTECH with Josh Bickford

Kat Shanahan, Josh Bickford

MAR 3, 2026 | What’s in Store

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Fresh Take with IDDBA hits the road in this What’s in Store segment, bringing you an interview recorded live at BakingTECH 2026 in Chicago. Together, guest Josh Bickford, President of Clyde’s Donuts, and host Kat Shanahan, VP of Marketing and Membership at IDDBA, explore how breakfast bakery is changing, from evolving morning habits to the rise of affordable indulgence.

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Josh shares some memorable stories from Clyde’s history as a family business going back over a century, as well as insights into how shoppers are balancing budget, wellness, and joy. Together, Kat and Josh discuss bakery's continuing evolution from utilitarian to functional, the questions shoppers ask themselves before selecting a treat, and emerging portioning and packaging trends.

Learn about the impact of technology, tips on harnessing an emotional connection to customers, and what is capturing shoppers' attention right now in a world where social media is making a big impact on what you see in the bakery case.

To learn more about IDDBA and becoming a member, head here: https://www.iddba.org/membership/join-iddba/membership

Register for #IDDBA2026 in Orlando TODAY: https://www.iddba.org/register

Speaker Bios

Kat Shanahan

VP of Marketing & Membership

Kat-Shanahan

Josh Bickford

Clyde’s Donuts

President

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