Josh shares some memorable stories from Clyde’s history as a family business going back over a century, as well as insights into how shoppers are balancing budget, wellness, and joy. Together, Kat and Josh discuss bakery's continuing evolution from utilitarian to functional, the questions shoppers ask themselves before selecting a treat, and emerging portioning and packaging trends.
Learn about the impact of technology, tips on harnessing an emotional connection to customers, and what is capturing shoppers' attention right now in a world where social media is making a big impact on what you see in the bakery case.
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