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What's Selling, What's Shifting; Fresh Perimeter Trends with Abby Despins

What's Selling, What's Shifting: Fresh Perimeter Trends with Abby Despins

Abby Despins, Kat Shanahan

What’s in Store

In this episode of Fresh Take with IDDBA, host Kat Shanahan welcomes Abby Despins, IDDBA Vice President of Education and Industry Relations, to explore the latest trends shaping dairy, deli, and bakery.

Meeting IDDBA President & CEO Paul Ziemnisky

Meeting IDDBA President & CEO Paul Ziemnisky

Paul Ziemnisky, Kat Shanahan

Executive Aisle

Meet IDDBA President and CEO Paul Ziemnisky as he joins Kat Shanahan to discuss his career, leadership philosophy, and vision for the association.

56-s5e18-Designing the 2030 Deli Speed, Tech, and the Future of Fresh

Designing the 2030 Deli: Speed, Tech, and the Future of Fresh

Luke Abbott, Kat Shanahan

What’s in Store

What will the deli of 2030 look like?

In this What’s in Store episode of Fresh Take with IDDBA, host Kat Shanahan sits down with fresh perimeter strategist Luke Abbott to explore how retailers can begin designing the next generation deli today.

55-s5e17-Leadership Habits to Cultivate

Leadership Habits to Cultivate

Jody Barrick, Kat Shanahan

Test Kitchen

What habits help leaders continue to grow throughout their careers?

In this Test Kitchen episode of Fresh Take with IDDBA, Kat Shanahan welcomes back Jody Barrick, Founder of Perimeter Partners, fresh industry executive, and IDDBA chair, for a conversation about the leadership habits that have shaped her more than 40 years across retail, wholesale, manufacturing, and executive leadership.

54-s5e16-People Before Products Suzanne Fanning on Trust, Marketing, and Leadership

People Before Products: Suzanne Fanning on Trust, Marketing, and Leadership

Kat Shanahan, Suzanne Fanning

Executive Aisle

What happens when you stop asking consumers to notice products and start helping them notice the people behind them?

In this Executive Aisle episode of Fresh Take with IDDBA, Kat Shanahan talks with Suzanne Fanning, Chief Marketing Officer at Dairy Farmers of Wisconsin and incoming IDDBA Chairperson of the Board, about authentic storytelling, practical innovation, and the opportunities ahead for the dairy, deli, and bakery community.

53-s5e15-Helping Shoppers Say Yes to Premium Products

Helping Shoppers Say Yes to Premium Products

Kat Shanahan, Mike Sadler

What’s in Store

In this What's in Store episode of Fresh Take with IDDBA, Kat Shanahan talks with Michael Sadler of Forever Cheese about how retailers can help shoppers understand and choose premium specialty products.

Building on his 2026 What's in Store Live session, "Premium for the People: Top Shelf on Every Shelf," Michael explains why premium products cannot win by competing like commodities. He shares how clear storytelling, intentional packaging, occasion-based merchandising, and product education can reduce hesitation and make value easier for shoppers to understand.

The conversation also explores how retailers can build demand beyond the holidays, communicate product stories in lower-labor departments, create champions at the store level, and review displays through the eyes of someone encountering the category for the first time.

Influence, Trust, and the Skills of Modern Leadership

Suzanne Sherry, Kat Shanahan

Test Kitchen

In this Test Kitchen episode of Fresh Take with IDDBA, Kat Shanahan talks with Suzanne Sherry, Principal of Talentlabs2, about how modern leaders can build trust, gain buy-in, communicate through chaos, and influence people without relying solely on authority.

From Show Floor to Store Floor What’s Next After #IDDBA2026

From Show Floor to Store Floor: What’s Next After #IDDBA2026

Kat Shanahan, Abby Despins, Bradly Berg

What’s in Store

In this episode of Fresh Take with IDDBA, Kat Shanahan talks with Abby Despins, Vice President of Education and Industry Relations, and Brad Berg, Education Coordinator, about what they learned from What’s in Store Live at #IDDBA2026. They discuss how the show floor came together, what retailers responded to most, why practical innovation stood out, and how trends like protein, grab-and-go, global flavors, and bold flavor combinations are shaping fresh departments. Abby and Brad also share how IDDBA uses attendee feedback and show insights to guide future education, programming, and resources for members year-round.

50-s5e12-Live from What's in Store Live

Live from What’s in Store Live with Karri Zwirlein

Kat Shanahan, Karri Zwirlein

What’s in Store

In this special What's in Store episode of Fresh Take with IDDBA, IDDBA's Kat Shanahan talks with Karri Zwirlein, Director of Bakery, Deli, and Prepared Foods at Tops Markets, in a live podcast recording from What’s in Store Live at #IDDBA2026, on June 8, 2026.

49 S5E11 Sunscreen Samples Strategy Your IDDBA2026 Guide

Sunscreen, Samples, and Strategy: Your #IDDBA2026 Guide

Kat Shanahan, Cara Petrie

Inside IDDBA

In this Inside IDDBA episode of Fresh Take with IDDBA, Kat Shanahan talks with IDDBA Marketing Manager Cara Petrie for a practical, day-by-day guide to making the most of #IDDBA2026 in Orlando.

48 S5E10 Excited Stressed and Conflicted Anne-Marie Roerink on the 2026 Consumer

Excited, Stressed, and Conflicted: Anne-Marie Roerink on the 2026 Consumer

Kat Shanahan, Anne-Marie Roerink

Inside IDDBA

In this Inside IDDBA episode of Fresh Take with IDDBA, Kat Shanahan talks with Anne-Marie Roerink, president of 210 Analytics, about the consumer forces shaping 2026 and what they mean for the dairy, deli, bakery, and fresh food industries.

Anne-Marie previews the major undercurrents behind today’s marketplace shifts, including economic pressure, changing demographics, and evolving definitions of health and well-being. She explains why many shoppers are balancing budgets with selective splurges, how Gen Z and millennials are changing the demand for innovation, and why consumers might feel "excited, stressed, and conflicted" about the way they want to buy food.

#47 (S5E9) Abby Despins on Education, Connection, and What's in Store Live

Abby Despins on Education, Connection, and What’s in Store Live

Abby Despins, Kat Shanahan

What’s in Store

In this What's in Store episode of Fresh Take with IDDBA, Kat Shanahan talks with Abby Despins, IDDBA’s new Vice President of Education and Industry Relations, about her path from manufacturer-side leadership into her new role at the association and what she hopes to build for members in the months ahead.