Beyond the Counter & Kitchen: Hybrid Meals, Deli Edition: Helping Shoppers Cook Less Without Guilt - Promotion

Sarah Weise

Everyday shopping decisions shape tomorrow's food trends.

In this five-part webinar series, Sarah Weise of Bixa Research shares exclusive, never-before-presented shopper research behind IDDBA's 2026 dairy, deli, and bakery trends. Based on a national survey and shopper video diaries conducted in 2026, you'll gain fresh insights into what motivates today's consumers—and learn how to apply those insights through product development, merchandising, packaging, and messaging that resonate with real shopper needs.

Suzy Badaracco

Around the world, dairy has long been a foundation of cultural identity, nourishment, and craftsmanship—and now, those global traditions are reshaping innovation in the U.S. market. From Indian chaas and Turkish ayran to Mexican crema and Scandinavian cultured butter, these products are influencing how consumers think about freshness, fermentation, and flavor balance. This session explores how international dairy traditions can guide U.S. innovation, offering lessons in authenticity, versatility, and emotional connection. Attendees will discover how to translate these time-honored practices into modern, scalable products that resonate with American shoppers. We’ll also examine how to tell the cultural story behind each ingredient responsibly and effectively, ensuring these global inspirations are honored while meeting today’s demand for discovery and transparency.

Jonna Parker

Join Circana for a quarterly series exploring how IDDBA’s Guiding Trends are manifesting themselves in retail and beyond. Circana will provide the latest shopper, sales, and consumption performance trends for the period on Dairy, Deli, and Bakery as well as an in-depth look at how IDDBA's Guiding Trends are shaping up in 2026. This webinar will go deeper and wider than the monthly article series touching well beyond retail sales and is sure to become a must-see for any retail decision-maker; deli, dairy, or bakery brand; or supplier.

Eric Le Blanc, Adam Brohimer

Fresh departments are notorious for making two opposite—but equally costly—mistakes with data and insights. Some companies don’t invest at all, and lose money by operating without the best information to guide decisions. Others do invest, but allocate dollars inefficiently, fail to extract full value, and end up disappointed with their return. In both cases, the outcome is the same: money is being left on the table.

At Perimeter Insights, we believe a simple truth: If you’re happy with the results you’re getting, keep doing what you’re doing.

If you’re not, you deserve better—and should make changes. This series is designed to help Fresh suppliers and retailers evaluate what they’re getting for their data and insights spend—and more importantly, how to get a fair return on that investment.