The rivalry between sales and marketing often stems from conflicting goals, different performance metrics, and poor communication. Sales teams are focused on revenue generation and closing deals, while marketing teams often focus on longer-term brand building and lead generation. This dichotomy can lead to friction when marketing feels their efforts in market penetration and brand awareness aren’t appreciated, while sales teams feel that marketing isn't providing enough support to close deals and grow sales. In this webinar, Donald DeMont of Antonina’s Gluten-Free Bakery explores the middle ground where communication and understanding bridge the divide between sales and marketing to create effective cross-functional teams.