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Make it a Moment with Hershey: Products, Portfolio, and Putting the Brand on Your Menu

Josh Coley

DEC 3, 2026 | Bakery & Cake

Shoppers know the Hershey's name, and putting it on a bakery item gives them a reason to pick it up. In this session, Josh Coley from Hershey Away From Home shows how bakeries can use Hershey's products, and the brand itself, to sell more.

You'll get a quick look at Hershey's history, practical tips for baking with Hershey's products, and a walkthrough of the current portfolio. You'll also see real examples of trademarked products available through the industrial channel, and learn how the trademark process works so you know what to expect before the name goes on a label or menu.

What you'll learn:

  • How Hershey's history and brand equity can work for your bakery

  • Tips for baking with Hershey's products

  • What's in the current portfolio

  • Which trademarked products are available through industrial, with examples

  • How the trademark process works

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Speaker Bios

Josh Coley

Hershey's Food Away from Home

Customer Sales Executive

Josh-Coley

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