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Explore dessert trends and discover new profit opportunities. This session will examine the drivers behind dessert preferences, guiding you through strategies to navigate trends and uncover untapped markets. We'll discuss key forces shaping dessert trends and their impact on creating enticing menu offerings. As consumers seek indulgent yet healthier options, understanding psychological drivers like reward, escape, newstalgia, and nostalgia is crucial. Gain insights into changing behaviors, adapt products and messaging to resonate with preferences, and learn to decode trends, predict their lifespan, and refine your strategies for the year ahead.
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