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When faced with the task of using analytics to improve their pricing, many B2B companies struggle to figure out where to start. Often, they try to implement solutions that are unsuitable for their business, and don’t get the results they expect.
In this webinar, we will present an overview of what we call “pricing fundamentals”, a set of analytics that any business can implement to start their journey toward optimal pricing. We will also demonstrate how the framework can be used to make pricing decisions, both for the short term and the longer term. The analytics relies purely on the business’ own sales data, making it easy to execute, realistic and actionable.
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