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Growing a retail grocery business is all about striking the right balance: between volume and profitability, between short-term and long-term, between the various channels the company sells on. As a result, there are multiple decisions to be made involving pricing and promotions in a highly dynamic and competitive environment.
This webinar presents a framework that uses analytics to answer crucial strategic pricing questions a retail or C-store brand faces when trying to grow. The framework takes a holistic view and addresses all the pricing decisions along the customer journey:The everyday price that customers and visitors will see when entering the store (or opening the app)
The various types of discounts available when running marketing campaigns or designing a loyalty program
The delivery fees charged on digital sales
For each component of the framework, the workshop will cover the strategic decisions a business has to make as well as the data and analytics required to help it make the best decision.
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