Membership Matters Year-Round
365 Days of Benefits are available to our members. From scholarships, to professional development and more!
Become a MemberRenew a MembershipSpeaker Bios
Rachel Bonsignore
NIQ Consumer Life
Vice President
In today’s rapidly evolving market, brands must do more than simply capture attention—they need to inspire loyalty and drive purchases in an omnichannel environment. Join us for a compelling deep dive into “What it Means to be a Brand in 2025 and Beyond.” This session will explore evolving consumer attitudes toward brands, the rise of private labels and value orientation, and how to activate purchase both in-store and online based on these trends.
Why Attend?
Gain actionable insights: Discover what drives loyalty and how to engage today’s value-oriented consumer.
Understand shopper behavior: Learn about key influencers on the path to purchase and strategies to build a brand that resonates.
Strategies for growth: Uncover the most effective strategies and tactics to activate purchase both in-store and online.
365 Days of Benefits are available to our members. From scholarships, to professional development and more!
Become a MemberRenew a Membership