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While the industry chases the next big trend, the real growth opportunity may be hiding in plain sight: the products shoppers are looking for — but aren’t finding. In this fast-paced, insight-packed session, Michael Bortinger, Director of Marketing and Partnerships at Tastewise explores the untapped demand shaping the future of dairy, deli, and bakery. From flavor combinations consumers crave to unmet needs in wellness, convenience, and indulgence, you'll learn how to identify and act on high-potential white space before your competitors do. You’ll walk away with:
Data-backed gaps in today’s retail shelves — and the consumer moments driving them
Winning product strategies emerging from this demand
Guidance on how to prioritize innovation that wins with real shoppers
As private label rapidly evolves and foodservice continues to influence consumer expectations, filling these gaps isn't just a growth lever — it’s a competitive necessity.
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