Speaker Bios
Sarah Weise
BIXA
CEO
Sarah Weise
JUL 24, 2025 | Technology, Data/Trends, Signature
Uniquely You: How Social Media, Pop Culture & Nostalgia Drive Food Discovery
From TikTok recipes to flavor flashbacks, today’s food trends move fast, and consumers are following. Social platforms are shaping not just what people crave, but how they share, shop, and try new things in real life.
In this session, part of IDDBA’s 2025 trend series, we’ve partnered with leading market research company Bixa to explore how digital influence meets in-store behavior. Through survey data and stories from real consumers, we’ll dive into:What motivates people to buy food items they see on social media
How TikTok, Instagram, YouTube, and Pinterest spark food discovery
Real stories following a food trend from screen to shelf
How store setups encourage shoppers to try new flavors
The emotional pull of pop culture and nostalgic eats
Why certain trends stick—how consumers decide what’s worth trying
