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In today’s competitive in-store bakery market, brands succeed by mastering what they do best rather than trying to cater to every trend. In this webinar, Robert Kidd, VP of Sales and Marketing at Antonina's Gluten-Free Bakery, and Donald DeMont, Director of Sales - Central Region, also with Antonina's Gluten-Free Bakery, will explore how focusing on a specialty—such as gluten-free muffins, cakes, and cupcakes—ensures consistency and quality. They will also discuss how attempting to accommodate every niche could compromise the excellence of core products. This Q&A-based discussion will make a case for specialization, share trend data, and highlight sales tactics that drive retail success. Plus, 50 registrants will receive a coupon for a FREE product, redeemable at over 3,000 stores nationwide.
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