Why Consumers Shop Dairy, Deli, and Bakery Part 3

Endless Possibilities in Dairy, Deli & Bakery

Consumers are hungry for something new—literally. From bold global flavors to unexpected sweet-savory pairings, today’s shoppers are increasingly seeking out foods that surprise, delight, and break the mold of the everyday. In this session—part of our 2025 trends series—we’ve teamed up with leading market research studio Bixa to dig into fresh data on consumer appetite (pun intended) for innovation in dairy, deli and bakery.

Join us to learn:

• What flavor profiles and categories are capturing attention

• How consumers discover new food ideas

• What motivates shoppers to try something new

• What prevents shoppers from trying something new

• What drives excitement around limited-edition items like seasonal or pop-up flavors

• How Gen Z is especially hungry for change—and what that means for the future of innovation

This session will help you navigate a world of endless possibilities—and stand out with offerings that truly resonate.