The International Dairy Deli Bakery Association (IDDBA) now offers members access to data from fourteen international companies.
Partnering with Euromonitor International, the world’s leading provider of global business intelligence, market analysis and consumer insights, IDDBA’s Education Team has launched the Global Scope, DataBytes data dashboard.
“This new addition to our already robust portfolio of data tools will give members the opportunity to analyze what’s happening internationally where often product, flavor and customer experience trends begin,” said Heather Prach, IDDBA’s Vice-President of Education and Industry Relations. Prach added this data will help US retailers better reach today’s diverse consumer base and create neighborhood stores based on data, ultimately growing customer base, sales, and profits.
Euromonitor International’s Marco Lombardo, Senior Advisor Team Leader Governments and Trade, had this to say when asked about the partnership, “We are very excited to be partnering with the IDDBA on the Global Scope, DataBytes dashboard. The data tool, powered by Euromonitor’s global market intelligence platform Passport, provides quantitative and qualitative insights across multiple product categories, channels, and market trends, allowing IDDBA’s members to proactively identify and capitalize on market opportunities.”
Prach noted that this tool, accessed through
GlobalScope DataBytes and the
IDDBA app, is really in its infancy. The utility will continue to grow for IDDBA members and the dairy, deli, bakery, and food service industries.