Cake'd Returns to IDDBA 2025!
Get ready for the third annual Cake'd Challenge at IDDBA 2025 in New Orleans, LA on June 1st through 3rd! Watch as some of the most talented cake decorators from IDDBA member retailers compete live to see who can decorate the most creative and impressive cakes while using mystery ingredients provided by What’s in Store Live sponsors.
In 2025 Cake’d will have its third annual contest in New Orleans, Louisiana on June 1st and 2nd. The first round will challenge the decorators to create four different types of cakes including a cupcake arrangement, a full sheet cake, a 5” cake up to three layers, and a 10” cake up to three layers. They will be tasked with incorporating two mystery ingredients provided by the What's in Store Live sponsors.
During the second round decorators will be asked to make a three-tier cake celebrating IDDBA 2025 in New Orleans. The cake design should embody elements of the IDDBA like the spirit of community, dedication to dairy, deli, and bakery industry, and commitment to producing high quality products for their customers. The cake can also be inspired by the host city of New Orleans and its unique culture.
Don't forget - Cast your vote for FAN FAVORITE on the IDDBA app!
In 2024 Cake’d had its second annual contest in Houston, Texas on June 10th and 11th. The first round challenged the decorators to create a three-tiered birthday or anniversary cake commemorating the IDDBA's 60th anniversary. They were tasked with incorporating three mystery ingredients provided by the What's in Store Live sponsors.
In the second round, a seasonal showdown, each decorator was randomly assigned three holidays or seasons. At the show, they selected one option and decorated three 5-inch cakes accordingly.
Katie Jewell from Safeway won the Fan Favorite award, chosen by attendees through voting via the IDDBA app. Meanwhile, Katie Storr from Hy-Vee emerged as the Grand Champion, receiving the highest score from our expert panel of judges representing the WISL sponsors.
If you have any questions about the Cake'd Challenge or competing in Cake'd please email wisl@iddba.org.
Submissions for Cake’d at IDDBA 2026 will open in Fall 2025