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Cake'd Returns to IDDBA 2024!

Cake'd logoGet ready for the second annual Cake'd Challenge at IDDBA 2024 in Houston, TX on June 10th and 11th! Watch as some of the most talented cake decorators from IDDBA member companies compete live to see who can decorate the most creative and impressive cakes while using mystery ingredients provided by What’s in Store Live sponsors.

This is your chance to show off your skills! Submit a portfolio of 4 seasonal themed cakes for a chance to win a trip to IDDBA 2024 and compete in the Cake’d Challenge!

To apply, you must be a retail cake decorator from an IDDBA member company and submit your application by March 1st, 2024.

For your portfolio, please submit a photo of a birthday or anniversary cake, and three seasonal themed cakes of your choice. One of the 4 cakes must be a three tiered cake.

4 selected finalists will be invited to compete live at IDDBA 2024.

Check to see if your company is an IDDBA member, here. Not a member but want to join in on the fun? Learn more about joining the IDDBA here.

In 2023 Cake'd was a collaboration with the Retail Bakers of America (RBA).

The first round was a mystery decorating ingredient challenge featuring products from our sponsors. Decorators were required to use the mystery ingredients to create their unique cakes. Attendees voted for their favorite cake through the myIDDBA app, with Bryant Meyer of Hy-Vee winning the people’s choice award.

In the second round, we partnered with CHOC, using children's art as inspiration for cake decorating. Decorators brought these artworks to life, and one child received a framed collage with their drawing, cake photos, and a decorator's card. IDDBA also donated $2500 for the CHOC Foundation to support their vital work.

If you have any questions about the Cake'd Challenge or competing in Cake'd please email

Up for the challenge? Submit your portfolio for Cake'd 2024 today! 2024 Cake'd Flyer

2023 Cake'd

2023 Cake'd Participants

Ann Parsons
Lee Ann Parsons
Dorothy Lane Market/Love Cakes, Centerville, OH

I have been decorating cakes for almost 30 years. I like to think out of the box and do different kinds of cakes. The more impossible the more I am intrigued. I love what I do and so proud to be able too!

Bryant Meyer
Hy-Vee Inc., Rochester, MN

I have worked for HyVee for almost 15 years. I found a love for baking and more specifically cakes after culinary school. I love making cakes because every cake is unique to the customer. I love new challenges and pushing myself to try and learn new skills and techniques!

Joyce Dunbar
Joyce Dunbar
Fareway, Dubuque, IA

My food journey began at the age of 13, working in a bakery making scratch made bread and rolls. I continued to work in the food industry off and on all my life. In 2018 and 2019, I was honored to take home Blue Ribbon and a Best in Show at the Iowa State Fair. Currently I am a baker and cake designer at Fareway in Dubuque, Iowa. When not at work I have turned my love of food and cake design into a home-based business, Crazy Lady Cakes! Being a self-proclaimed foodie, I continue to look for new and better ways to perfect my craft.

Lisa King
Lisa King
Cake Frolic, LLC, Lake Saint Louis, MO

Lisa King is a National Teacher, National Certified Judge and Award-Winning Sugar Artist. She owns Cake Frolic, LLC and has been in love with sugar arts for 15 years. Lisa's latest focus is creating online content and video classes and she shares information on her educational blog,