Cake'd

Cake'd Returns to IDDBA 2025!

Get ready for the third annual Cake'd Challenge at IDDBA 2025 in New Orleans, LA on June 1st through 3rd! Watch as some of the most talented cake decorators from IDDBA member retailers compete live to see who can decorate the most creative and impressive cakes while using mystery ingredients provided by What’s in Store Live sponsors.

In 2025 Cake’d will have its third annual contest in New Orleans, Louisiana on June 1st and 2nd. The first round will challenge the decorators to create four different types of cakes including a cupcake arrangement, a full sheet cake, a 5” cake up to three layers, and a 10” cake up to three layers. They will be tasked with incorporating two mystery ingredients provided by the What's in Store Live sponsors.

During the second round decorators will be asked to make a three-tier cake celebrating IDDBA 2025 in New Orleans. The cake design should embody elements of the IDDBA like the spirit of community, dedication to dairy, deli, and bakery industry, and commitment to producing high quality products for their customers. The cake can also be inspired by the host city of New Orleans and its unique culture.

Don't forget - Cast your vote for FAN FAVORITE on the IDDBA app!

In 2024 Cake’d had its second annual contest in Houston, Texas on June 10th and 11th. The first round challenged the decorators to create a three-tiered birthday or anniversary cake commemorating the IDDBA's 60th anniversary. They were tasked with incorporating three mystery ingredients provided by the What's in Store Live sponsors.

In the second round, a seasonal showdown, each decorator was randomly assigned three holidays or seasons. At the show, they selected one option and decorated three 5-inch cakes accordingly.

Katie Jewell from Safeway won the Fan Favorite award, chosen by attendees through voting via the IDDBA app. Meanwhile, Katie Storr from Hy-Vee emerged as the Grand Champion, receiving the highest score from our expert panel of judges representing the WISL sponsors.

If you have any questions about the Cake'd Challenge or competing in Cake'd please email wisl@iddba.org.

Submissions for Cake’d at IDDBA 2026 will open in Fall 2025

2025 Cake'd Flyer!

Click to view 2025 Cake'd flyer!

Cake'd 2024

2025 Cake'd Finalists

Lisa Dowling
Market Of Choice Inc.

"I was a cook, and did some department store merchandising before becoming a cake decorator. I have been with Market of Choice for nearly 20 years. I love the challenge of being able to execute a design thought not possible in cake. And have been fortunate over the years to have access to the tools, and support of my peers needed to develop my craft. I hope to continue learning and creating in this art field for many more."

Sara Riveria
B & R Stores Inc. (Super Saver)

"I started decorating in 2003 at Hy-Vee. I then did cakes in my home for friends and family. 11 years ago, I became the cake decorator at Fallbrook Super Saver, where I currently work. I have hundreds of loyal customers that I enjoy making cakes and desserts for all their special events. I love impressing people with my creations!"

Lindsey Shaub
Festival Foods

"With 13 years of experience in cake decorating at Festival Foods, I take great joy in bringing the customers cake visions to life. I’m very passionate about teaching my skills with others that want to learn and even had the privilege of teaching a cake decorating class at a local technical college."

Dilini Subasinghe Liyanage
Jewel Osco

"Talented Cake Decorator with over 20 years of experience in the professional cake industry. Dedicated to creating unique and creative designs, I specialize in designing and decorating cakes for birthdays, anniversaries, and other special occasions. Skilled in using a variety of mediums such as frosting, fondant, and food coloring, I work collaboratively with customers to bring their visions to life. My expertise also extends to floral design, creating beautiful bouquets and arrangements. I am passionate about my craft and committed to delivering exceptional quality and service."

2024 Cake'd Finalists

Cynthia Harrington
Meijer

"Professional cake decorator since 2020, before that I was a vet tech for 20 years and a groomer but I've always loved baking. I won 1st place for my carrot cake in the Michigan State fair in 2019 and from there I was hooked. I'm always looking for new challenges in cake decorating and love trying new mediums. The Baking Show is my favorite show!"

Carrie Hansen
Rosauers Supermarkets

"I have been baking and cake decorating for Rosauers for over 25 years. I have always enjoyed the creative outlet of making cakes. I like the challenge of creating a cake for a customer on their special day. I enjoy learning new techniques and being able to express myself through cake decorating."

Katie Storr
Hy-Vee

"I’m Katie the Cake Decorator and I’ve been a designer at Hy-Vee for 12 years. I enjoy having humor with my cakes and love incorporating puns into my designs. I aim to make my customers happy with whatever cake ideas they bring to the Storr."

Katie Jewell
Safeway, Vancouver WA

"For the last 24 years baking has been a striving passion of mine. In 2015 I took the step to start decorating. I love coming up with new and creative ideas. My goal is to bring art to decorating."