Cake'd Returns to IDDBA 2025!
Get ready for the third annual Cake'd Challenge at IDDBA 2025 in New Orleans, LA on June 1st through 3rd! Watch as some of the most talented cake decorators from IDDBA member retailers compete live to see who can decorate the most creative and impressive cakes while using mystery ingredients provided by What’s in Store Live sponsors.
In 2024 Cake’d had its second annual contest in Houston, Texas on June 10th and 11th. The first round challenged the decorators to create a three-tiered birthday or anniversary cake commemorating the IDDBA's 60th anniversary. They were tasked with incorporating three mystery ingredients provided by the What's in Store Live sponsors.
In the second round, a seasonal showdown, each decorator was randomly assigned three holidays or seasons. At the show, they selected one option and decorated three 5-inch cakes accordingly.
Katie Jewell from Safeway won the Fan Favorite award, chosen by attendees through voting via the IDDBA app. Meanwhile, Katie Storr from Hy-Vee emerged as the Grand Champion, receiving the highest score from our expert panel of judges representing the WISL sponsors.
In 2023 Cake'd was a collaboration with the Retail Bakers of America (RBA).
The first round was a mystery decorating ingredient challenge featuring products from our sponsors. Decorators were required to use the mystery ingredients to create their unique cakes. Attendees voted for their favorite cake through the myIDDBA app, with Bryant Meyer of Hy-Vee winning the people’s choice award.
In the second round, we partnered with CHOC, using children's art as inspiration for cake decorating. Decorators brought these artworks to life, and one child received a framed collage with their drawing, cake photos, and a decorator's card. IDDBA also donated $2500 for the CHOC Foundation to support their vital work.
If you have any questions about the Cake'd Challenge or competing in Cake'd please email wisl@iddba.org.
Submissions for Cake’d at IDDBA 2026 will open in Fall 2025