Webinars

Jonna has been an innovator in the fresh foods space for nearly two decades driving the evolution of consumer-centric decision making and big data analytics throughout the perimeter. Jonna joined IRI in 2016 and leads IRI’s Fresh Foods practice which unlocks the big data power of IRI for perishables suppliers and retailers. She spearheaded developing IRI’s Integrated Fresh solution for sales and shopper tracking across total food and beverage, in partnership with IDDBA and other industry leaders. Jonna has talked fresh foods to outlets such as NPR and CNN and many others. She co-authors the monthly IDDBA and fresh industry articles with 210 Analytics’ Anne-Marie Roerink and was one of Progressive Grocer’s 2020 Top Women in Grocery.

Kate has supported clients in Fresh with data analytics and insights for the last decade. She is passionate about helping companies advance their business through data driven decision making and storytelling. Prior to her career in market research, Kate managed an in-store Bakery through a store management training program.

Amanda is a Consultant with 4 years experience in IRI’s protein vertical. She has worked on both fresh meats and deli, growing client relationships.

As CEO, Laurie drives the vision, strategy, operations and results-oriented culture for the company's associates as The Hartman Group furthers its offerings of tactical thinking, consumer and market intelligence, cultural competency and innovative intellectual capital to a global marketplace. A nationally recognized authority on consumer behavior and culture, Laurie received her MBA in Marketing and Environmental Management from the University of Washington and her BA in Political Science from Cornell University.

Shawn Stevens, the founding member of FIC, is a nationally-recognized food attorney who has dedicated his entire firm to "Going All-In for Food and All-Out for Those Who Produce It."

Shawn works closely throughout the U.S. and abroad with food industry clients (including the world’s largest growers, processors, restaurant chains, distributors and grocers) helping them protect their brand by complying with FDA and USDA food safety regulations, reducing food safety risk, managing recalls, and defending high-profile food safety cases.

Shawn also speaks regularly to audiences on a wide variety of emerging scientific, technological, regulatory and food safety legal trends, and routinely authors columns for Meatingplace, The National Provisoner and Food Quality and Safety Magazine.

Adam Brohimer is the President of Category Partners, LLC; a retail sector, business insights company founded in 2008, which specializes in driving growth by executing consumer and market research, data analytics and technology solutions. Prior to joining Category Partners, Adam worked in a variety of category management, business development and client support roles with IRI and Perishables Group. Before pursuing his current career in the perishables industries, he worked in the non-profit arena including a stint on Capitol Hill. Adam got his start in the retail grocery industry in the early 1990s. He worked for nearly five years across most of the store departments at Omaha, Neb. based Baker’s Supermarkets’. Born and raised in Omaha, Neb., Adam earned his bachelor’s degree from the University of Nebraska at Omaha and an MBA from the University of California, Irvine’s Paul Merage School of Business. Adam resides in Laguna Hills, Calif., with his wife and their two children.

Cara led research efforts for Beacon Research Solutions and Nielsen’s Perishables Group. She has worked with a “who’s who” of perishables clients, centered on understanding consumers, the retail channel, and delivering strategic recommendations to help increase sales. She has conducted hundreds of consumer-research projects, ranging from large-scale custom projects, to multi-organizational projects, to quick-turn single-question surveys. Her consumer experience also includes focus groups, syndicated research, in-store testing; loyalty-card data analysis and promotion/pricing analysis. An Indiana native and Indiana University graduate, Cara lives in Chicago, with her husband and their energetic dogs. Cara is a fan of live music, and you can catch her enjoying concerts whenever possible. Her passion is for travel; from trekking the mountains of Burma to driving dune buggies on the Namib Dessert and boating in Botswana. Need a restaurant recommendation in Istanbul? She's your woman.

Mark Beemsterboer has worked in the food business one way or another since 1988. After managing a couple of independent grocery stores in the 1990’s, Mark spent a number of years cooking and baking professionally. Today Mark works for Results Fresh, a broker in the Midwest of the United States that focuses on the retail segment for special cheese, charcuterie, and natural foods.

Kathy currently leads the shopper insights and thought leadership team at Acosta. She has over 25 years of experience at major Consumer Goods companies, holding leadership positions in Market Research, Consumer Insights, Innovation, and Analytics at companies such as P&G, Neutrogena, Paramount Pictures, and Anheuser-Bush InBev. Her broad marketing and consumer insights expertise, combined with her strategic thought leadership, has contributed to the growth of major companies and brands. Kathy holds an MBA in Marketing from Indiana University and a BA in Economics/Management from Albion College.

Eddie Yoon is the founder of EddieWouldGrow, LLC, a think tank and advisory firm on growth strategy. Over his three decades of growth strategy, Eddie has unlocked over $10B of incremental revenue growth and even more market capitalization.

He is a Co-Founder of Category Pirates, a top 10 Business Substack, and author of four bestselling books including Snow Leopard, The Category Design Tool Kit, The Marketer's Guide to Category Design and Superconsumers, published by the Harvard Business Review. He is the author of over 60 HBR articles and has appeared on CNBC, MSNBC and been quoted in the WSJ, NY Times, and The Economist.

Eddie is also a member of Greyspace, a leading advisory and investment firm that advises, invests, and simplifies strategy and accelerates growth for high growth companies in the New Health Economy.

Karen holds a Master's degree in German with a focus on Second Language Acquisition. She has worked in academia, government, corporate, and association settings. She speaks multiple languages including English, German, and Spanish.

Jonna has been an innovator in the fresh foods space for nearly two decades driving the evolution of consumer-centric decision making and big data analytics throughout the perimeter. Jonna joined IRI in 2016 and leads IRI’s Fresh Foods practice which unlocks the big data power of IRI for perishables suppliers and retailers. She spearheaded developing IRI’s Integrated Fresh solution for sales and shopper tracking across total food and beverage, in partnership with IDDBA and other industry leaders. Jonna has talked fresh foods to outlets such as NPR and CNN and many others. She co-authors the monthly IDDBA and fresh industry articles with 210 Analytics’ Anne-Marie Roerink and was one of Progressive Grocer’s 2020 Top Women in Grocery.

As Senior Product Manager of Invafresh, Andrew Isherwood plays an integral role in the ongoing evolution of Invafresh solutions. With over 15 years of tech and grocery industry experience, Andrew has led several product teams to develop numerous award-winning products and solutions. Always passionate about improving and optimizing processes within the retail operations, Andrew has been recognized for his commitment to continuous improvement, and customer satisfaction with the 2023 BIG Innovation Award in the individual category.