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What's in Store Live

IDDBA 2025 | New Orleans | June 1 – 3

What's in Store Live (WISL)

whats in store live graphic

Reach out to IDDBA's Education Department for more information about our What’s in Store digital trends reporting that is the driver of this engaging experience.

Sponsorship   WISL Sponsors  Salumi’d Application   Cake'd  

What's in Store Live (WISL) 2024 Recap

What's in Store Live 2024 Recap Publication  

What's in Store Live (WISL) Sponsorship

Featuring educational opportunities on the workshop stage, What’s in Store Live offers many ways to get involved. For more sponsorship information, please reach out to Michele at wisl@iddba.org.

  • Support the evolution of our industry and its changing consumer base
  • Elevate the dairy, deli, cheese and bakery departments with innovative merchandising ideas
  • Drive sales for our retail and manufacturing attendees
  • Provide additional show floor presence to drive traffic and interest in items
  • Offer informative and educational workshop sessions highlighting our categories
2025 WISL Sponsorship Application  2025 WISL Workshop Speakers and Workshop Pairing Presenters Application  IDDBA 2024 Houston WISL Full Speaker Deck  

Sponsorship Levels

  Co-Sponsor Platinum Gold Silver Bronze
Sponsorship Fees $20,000 $10,000 $7,500 $5,000 $2,500
Number of products* 30 14 9 5 2
Quarterly email highlighting WISL Sponsor Groups X X X X X
Recognition on iddba.org with logo X X X X X
Digital recognition WISL Show floor X X X X X
IDDBA App AD and mention (3,500 year round users) X X X    
Recognition in one IDDBA association email X X X    
IDDBA Home Page Listing X X      
IDDBA App Feature Highlight X X      

*Each SKU = 1 product

All Sponsorship Levels Include:

  • Each sponsored SKU will have one shelf tag placed in one merchandising concept
  • Each item tag will include a company logo, booth number, and a QR code to the website
  • Company inclusion in the sponsorship digital directory
  • Sponsorship signage for company booth
  • Increased trade press attention
  • Plus, recognition on IDDBA owned media channels

Additional Sponsorship Opportunities**

  • Workshop Stage Sponsorship = $5,000 (Sunday & Monday); $2,500 (Tuesday)
  • Education Live Stage Sponsorship = $10,000 (for all 3 days)
  • Automation Equipment Sponsorship - Please contact wisl@iddba.org for information.

**Includes: Placement of company logo on corresponding day’s schedule board (signage) placed on either side of stage all day.