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What's in Store Live Will Return in 2027!

Experience the future of grocery at What’s in Store Live, a premier inspiration and education hub located on the show floor at IDDBA 2027. This 1200-square-foot curated destination is brought to life by more than 50 industry experts to showcase the latest in dairy, deli, and bakery. Designed from trends in our What’s in Store data publication, it puts food at the forefront to help you drive innovation in your own business.

Complementing the mock in-store experience is our Workshop Stage, featuring a high-energy lineup of expert-led sessions designed to provide quick, actionable strategies you can implement immediately.

More information coming soon!

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Internship Recognition

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Cake'd Awards

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What’s in Store Live Sponsors

What’s in Store Live wouldn’t happen without the generous support of our sponsors. Applications for the 2026 show closed on May 8. For What's in Store Live 2027 sponsorship opportunities, please contact education@iddba.org to explore options.

2026 What's in Store Live Sponsors