What's in Store Live
What’s in Store Live is our interactive marketplace showcasing innovative and aspirational merchandising. It’s redesigned annually by a cross section of industry volunteers that ideate concepts highlighting sponsored products to create representative bakery, cake, cheese and prepared foods cases. Our goal is to inspire our attendees by keeping the food front and center while making our What’s in Store trend reporting real and relevant to build basket size as well as elevate customer experience.
View industry trends through the eyes of three different generations that are driving our industry. Learn how to market, appeal, and understand these key consumers to grow your business.