graphic show logo banner

What's in Store Live

IDDBA 2026 | Orlando | June 7 – 9

What's in Store Live (WISL)

whats in store live graphic Reach out to IDDBA's Education Department for more information about our What’s in Store digital trends reporting that is the driver of this engaging experience.
  • Support the evolution of our industry and its changing consumer base
  • Elevate the dairy, deli, cheese and bakery departments with innovative merchandising ideas
  • Drive sales for our retail and manufacturing attendees
  • Provide additional show floor presence to drive traffic and interest in items
  • For more sponsorship information, please reach out to Michele at wisl@iddba.org
2025 WISL Workshop   List of 2025 WISL Sponsors   List of 2026 WISL Sponsors  

Sponsorship Levels

IDDBA 2026 WISL Sponsors Opportunities Flyer  
  Co-Sponsor Platinum Gold Silver Bronze
Sponsorship Fees $20,000 $10,000 $7,500 $5,000 $2,500
Number of products* 30 14 9 5 2
Quarterly email highlighting WISL Sponsor Groups X X X X X
Recognition on iddba.org with logo X X X X X
Digital recognition WISL Show floor X X X X X
IDDBA App AD and mention (3,500 year round users) X X X    
Recognition in one IDDBA association email X X X    
IDDBA Home Page Listing X X      
IDDBA App Feature Highlight X X      

*Each SKU = 1 product

All Sponsorship Levels Include:

  • Each sponsored SKU will have one shelf tag placed in one merchandising concept
  • Each item tag will include a company logo, booth number, and a QR code to the website
  • Company inclusion in the sponsorship digital directory
  • Sponsorship signage for company booth
  • Increased trade press attention
  • Plus, recognition on IDDBA owned media channels

Additional Sponsorship Opportunities**

What’s in Store Live Workshop Stage = $5,000 (Sunday or Monday), $2500 (Tuesday)
  • Exclusive stage naming rights for sponsored day(s)
  • Company logo placed on either side of stage for sponsored day(s)
  • Verbal recognition during stage introductions for sponsored day(s)
  • Logo placement in session promotions and digital recap materials
 

Cake’d Sponsorship - $5,000
  • Logo included with all Cake’d marketing and call out on digital signage
  • Includes Bronze WISL sponsorship (2 products facings in WISL)
  • Products used in Cake’d event
 

Salumi’d Premium Sponsorship - $7,500
  • Logo included with all Salumi’d marketing and call out on digital signage
  • Includes Bronze WISL sponsorship (2 products facings in WISL)
  • Products used in Salumi’d event both days
  • Opportunity to demo for 1-1.5 hours in the Education Live Area
 

Salumi'd Basic Sponsorship - $5,000
  • Logo included with all Salumi’d marketing and call out on digital signage
  • Includes Bronze WISL sponsorship (2 products facings in WISL)
  • Products used in Salumi’d event both days

Be a part of What's in Store Live (WISL)

We invite you to get involved in What’s in Store Live—a trend-forward experience within the IDDBA show. This fully merchandised space, featuring exhibitor products across the Dairy, Deli, and Bakery departments, brings to life the insights and inspiration from our What’s in Store publication. Whether you’re looking to share your expertise, showcase your brand, or demonstrate your skills, there are exciting ways to participate.

Become a Product or Event Sponsor – Increase visibility for your products and brand. Sponsorship Information & Application  
Salumi’d Charcuterie Event – Certified Salumiere Professionals (CSP)™ bring their creativity to life in this live build-out event. Sponsor this event or apply to become an IDDBA Certified Salumiere Professional (CSP)™ and show off your skills! Salumi’d Charcuterie Event Application  
IDDBA Cake’d Challenge - IDDBA member retailers compete live to see who can decorate the most creative and impressive cakes while using mystery ingredients provided by What’s in Store Live sponsors. Cheer on the participants or apply to be in the competition! Cake'd Decorating Competition  
Speak on the What’s in Store Live Stage – Expert speakers present industry education and  insights, trends,  innovations, and more. 2026 What’s in Store Live Stage Speaker Application  

2025 WISL Workshop

View the speakers from IDDBA 2025 What’s in Store Live Workshop!