Skip to Content

Innovation, Insights, and Inspiration at What’s in Store Live

The What's in Store Live area aims to inspire and educate attendees and drive innovation by keeping food at the forefront.

Our objective is to deliver realistic and relevant What's in Store trend reporting, enhancing profitability, streamlining operations, and elevating execution at retail. All while fostering simplicity and enriching the customer experience.

The IDDBA works with a team of talented innovators across the industry and around the country to bring the area to life at the show each year.

WISL 2025 PublicationWISL Workshop Speaker Application
What's-in-Store-Live-2025-overview-show-floor

What's in Store Live (WISL)

  • Support the evolution of our industry and its changing consumer base

  • Elevate the dairy, deli, cheese and bakery departments with innovative merchandising ideas

  • Drive sales for our retail and manufacturing attendees

  • Provide additional show floor presence to drive traffic and interest in items

  • For more sponsorship information, please reach out to the education team at wisl@iddba.org

Co-Sponsor Platinum Gold Silver Bronze
Sponsorship Fees $20,000 $10,000 $7,500 $5,000 $2,500
Number of products*  30 14 9 5 2
Quarterly email highlighting WISL Sponsor Groups X X X X X
Recognition on iddba.org with logo X X X X X
Digital recognition WISL Show floor X X X X X
IDDBA App AD and mention X X X    
Recognition in one IDDBA association email X X X    
IDDBA Home Page Listing X X      
IDDBA App Feature Highlight X X      
IDDBA 2026 What's in Store Live Sponsorship Cancellation Policy

Any request to cancel What's in Store Live sponsorship and/or request for refund must be submitted to IDDBA in writing. You can e-mail wisl@iddba.org.

  • If the request to cancel is before March 2, 2026, 75% of the sponsorship fee will be refunded if the corporate membership is retained, otherwise 50% will be refunded.
  • No refund will be made if the request to cancel is received between March 2 - June 6, 2026.

The cancelling sponsor waives any claims and IDDBA assumes no responsibility for having included the name, address, telephone, fax and web address of the cancelled sponsor, product description, product categories in the show program, brochures, press releases, advertisements, or other materials concerning the show, regardless of when IDDBA received written notice of the cancellation.