We invite you to get involved in What’s in Store Live—a trend-forward experience within the IDDBA show. This fully merchandised space, featuring exhibitor products across the Dairy, Deli, and Bakery departments, brings to life the insights and inspiration from our What’s in Store publication. Whether you’re looking to share your expertise, showcase your brand, or demonstrate your skills, there are exciting ways to participate.
Become a Product or Event Sponsor – Increase visibility for your products and brand.
Sponsorship Information & Application
Salumi’d Charcuterie Event – Certified Salumiere Professionals (CSP)™ bring their creativity to life in this live build-out event. Sponsor this event or apply to become an IDDBA Certified Salumiere Professional (CSP)™ and show off your skills!
Salumi’d Charcuterie Event Application
IDDBA Cake’d Challenge - IDDBA member retailers compete live to see who can decorate the most creative and impressive cakes while using mystery ingredients provided by What’s in Store Live sponsors. Cheer on the participants or apply to be in the competition!
Cake'd Decorating Competition
Speak on the What’s in Store Live Stage – Expert speakers present industry education and insights, trends, innovations, and more.
2026 What’s in Store Live Stage Speaker Application