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What's in Store Live

IDDBA 2025 | New Orleans | June 1 – 3

What's in Store Live (WISL)

whats in store live graphic

Reach out to IDDBA's Education Department for more information about our What’s in Store digital trends reporting that is the driver of this engaging experience.

  • Support the evolution of our industry and its changing consumer base
  • Elevate the dairy, deli, cheese and bakery departments with innovative merchandising ideas
  • Drive sales for our retail and manufacturing attendees
  • Provide additional show floor presence to drive traffic and interest in items
  • For more sponsorship information, please reach out to Michele at wisl@iddba.org
List of 2025 WISL Sponsors  

Sponsorship Levels

IDDBA 2025 WISL Sponsors Opportunities Flyer 
  Co-Sponsor Platinum Gold Silver Bronze
Sponsorship Fees $20,000 $10,000 $7,500 $5,000 $2,500
Number of products* 30 14 9 5 2
Quarterly email highlighting WISL Sponsor Groups X X X X X
Recognition on iddba.org with logo X X X X X
Digital recognition WISL Show floor X X X X X
IDDBA App AD and mention (3,500 year round users) X X X    
Recognition in one IDDBA association email X X X    
IDDBA Home Page Listing X X      
IDDBA App Feature Highlight X X      

*Each SKU = 1 product

All Sponsorship Levels Include:

  • Each sponsored SKU will have one shelf tag placed in one merchandising concept
  • Each item tag will include a company logo, booth number, and a QR code to the website
  • Company inclusion in the sponsorship digital directory
  • Sponsorship signage for company booth
  • Increased trade press attention
  • Plus, recognition on IDDBA owned media channels

Additional Sponsorship Opportunities**

  • Workshop Stage Sponsorship = $5,000 (Sunday or Monday); $2,500 (Tuesday)
  • Cake'd Sponsorship = $5,000 (Sunday & Monday)
  • Premium Salumi'd Sponsorship = $7,500 (Sunday & Monday)
  • Basic Salumi'd Sponsorship = $5,000 (Sunday & Monday)
  • Other Services, and/or Equipment Sponsors (Levels vary. For details, please email wisl@iddba.org)

**Includes: Placement of company logo on corresponding day’s schedule board (signage) placed on either side of stage all day.

Be a part of What's in Store Live (WISL)

Be a part of What's in Store Live! We invite you to take part in this vibrant exhibition of trending merchandising enacted as a store within the IDDBA show including the dairy, deli, and bakery departments. It is an embodiment of the trends, data and industry expertise published in the What's in Store Publication. In addition to being fun to visit, What's in Store Live can also help you grow your business.

Sponsorship Information & Application  Salumi’d Charcuterie Event Application   Cake'd Decorating Competition  2025 What’s in Store Live Stage Speaker Application