General Session

The International Dairy Deli Bakery Association (IDDBA) announces Chip and Joanna Gaines as part of IDDBA 2024 Speaker Lineup.

The Gaineses share with audiences how they lead with creativity, curiosity, risk-taking and a commitment to improving the lives of others to build a brand that today is known and loved by millions. Their unique combination of concreteness and charm has inspired countless others looking to emulate their success and build something better.

Chip and Joanna Gaines are the founders of Magnolia, a Waco, Texas-based company they started together in 2003. For Chip and Jo, what started as a tiny home decor shop has since grown into an expansive national home and lifestyle brand that includes Magnolia Market at the Silos, Magnolia Table, Silos Baking Co., Magnolia Press, and more. Together, Chip and Jo are co-creators of Magnolia Network and have authored ten New York Times bestsellers.