Trends Report

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What's in Store

With over 30 years of credible reporting, What's in Store has become an essential, highly-touted retail sales and market trends resource for the dairy, deli, bakery, cheese, and foodservice industries.

  • Provides imperative data on past and future projections on growth, trends, and category changes for your sales and marketing presentations
  • Saves hundreds of hours of reading and researching
  • Predicts customer-specific trends and offers supportive data
  • Offers relevant industry insights and grocery shopping trends from business thought leaders

Through the following five themes, readers gain new insights and learn about marketplace influences.

  • The Economy & Retail Trends
  • Channels & Competition
  • Consumer Lifestyles
  • Eating Trends
  • Technology and Marketing

The themed narrative is carried into each of the product chapters: Bakery, Cheese, Dairy, and Deli. The new format, exclusive interview content, and inclusion of key insights, table interpretations, data callouts, and testimonials enables the reader to more efficiently tie back to the broader context and then dig deeper in each of the product sections.

What's in Store 2017 Coming Soon!

We're now taking pre-orders for the new edition.* Take advantage of our limited-time member discounts when ordering three or more books.

  • 1-2 books: $99 ea.
  • 3-5 books: $90 ea.
  • 6-9 books: $85 ea.
  • 10-19 books: $80 ea.
  • +20 books: $70 ea.

All purchases of What's in Store 2017 include:

  • A printed trends book, with 125 tables and graphs
  • Reference endnotes and contacts
  • Infographics
  • Access to the What's in Store Online service featuring:
    • 150 downloadable tables and graphs
    • white papers
    • resource business links

*One copy of What's in Store 2017 is free with an IDDBA membership. This copy is automatically sent to the designated IDDBA member contact person.

Note: To place an order from outside the US or Canada or to learn about expedited shipping options, contact Jonathan at or call 608-310-500.

For member pricing, first, log in to the system using your VIP Number.
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What's in Store 2017 Pre-order
Pre-order What's in Store 2017. 

white papers

To provide you with other relevant, timely trends and industry information access the white papers.



We are pleased to provide you with a business link for every one of our What's in Store 2016 references. Without their generous contributions, this publication would not be possible. A special thank you to the business thought leaders, companies, manufacturers, retailers, publications, trade press, other associations, web services, and institutions that are a constant source of information, resources, and inspiration in the development of our What's in Store trends book and our Online data and information service.


data Tables

Annually Updated Tables
  • All tables available to ALL book users
  • Access Annually Updated Tables
Quarterly Updated Tables
  • Updates posted in October, January, April, and July
  • Data from Nielsen
  • Perishables Group and IRI/FreshLook
  • Marketing Tables include data from Walmart, Target, and Sam’s Club
  • All tables available to ALL book users
  • Most current data is Quarter Four 2015


One Copy of What's in Store 2016 is Free with an IDDBA Membership.

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