Rob Veidenheimer is a Partner and President at Pentallect Inc.. Mr. Veidenheimer has worked as a consultant across the food supply chain and private equity industries. Focus areas of his consulting practice include strategic planning, market segmentation, organizational design, go-to-market model development, M&A due diligence, performance and investment benchmarking, broker engagement and management, evaluating operating practices for improved business performance and targeting growth acceleration opportunities. Prior to Pentallect, Rob was a Principal at The Hale Group, a food industry strategic consulting firm. He has also held leadership positions at consumer products companies including Campbell Soup Company subsidiary Pepperidge Farm; French’s Food Company, a member of the Reckitt Benckiser Group; and James River Corporation. Rob holds an MBA from the University of Virginia’s Darden School of Business and a BA from Trinity College in Hartford, CT.