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IDDBA Advanced Management and Leadership Certificate Program

COVID-19 Update: This in-person program has been cancelled. Updates and new dates will be posted as information is available.

Earn your certificate from the Wisconsin School of Business at the University of Wisconsin – Madison!

uw school of business center for professional & executive development

Leading an organization in today’s fast changing business environment has never been more challenging nor more open to new possibility and reward. To take on the challenge and harvest the possibilities, today’s leader needs to move beyond management to a keen understanding of high performing leadership behaviors, their own strengths and areas for growth, and the business context where their own organization can meet the passions of the customer.

Join a cross section of industry peers who also want to develop elite leadership skills in an exciting, engaging, and interactive five-day journey covering:
  • The proven, researched leadership behaviors that create personal and organization success.
  • What today’s customers want and expect from a business that feeds their passions for food, health, and sustainability.
  • Your awareness of organization context and culture, which allows you to respond more thoughtfully to rapid changes in business circumstances.
  • How to gain deep consumer insight using trend analysis and the latest social media methods.
  • Methods to analyze performance impact and efficiencies in product sales and inventory.
  • Best practices of product placement and atmospherics in stores.
  • The why and the how of Leading Inclusively in today’s diverse employment and consumer marketplace.
  • End-to-end supply chain and purchasing excellence.
  • The strategic pricing process.
  • Leading for change in your organization and your industry.
The University of Wisconsin-Madison, with over 43,000 students, is one of the nation’s top six research universities with over $1 billion in research expenditures and has produced the most Fortune 500 CEO’s of any university, as well as over 360 start-up businesses. As the 15th ranked public university in the US, it has over 15,000 graduates who are managers and executives. The University houses many top ranked Colleges and Research Institutes including: the Wisconsin School of Business, the College of Agricultural and Life Sciences, the Dairy Research Center, The Kohl’s Retail Center, The Food Research Institute, the Industrial Refrigeration Consortium, and much more. Program faculty are drawn from several of these organizations.

2020 Agenda


  • 4:00p-5:30p Hotel check in (Hampton Inn Madison Campus)
  • 5:30p Welcome Cocktail Reception, followed by Introductory Dinner in the Skyview Room of the Fluno Center for Executive and Professional Development


Leadership Beyond Management & Managing Teams – Steve King, Former Executive Director and Adjunct Faculty Instructor, Center for Professional and Executive Development 
  • Strong Leadership – How to maximize effectiveness and learn positive thought patterns; includes personalized content.
  • Be prepared to successfully align your team to your organization’s larger business goals, provide guidance to your team on how to make and implement decisions together, and build trusting relationships both within the team and with external stakeholders.
  • Gain a set of simple yet powerful tools to manage your team to top performance.
  • Receive an easy-to-use framework for assessing team effectiveness through the use of Human Synergistics International's Group Styles Inventory.
  • Learn how to balance requirements in order to manage individuals on the team as well as the needs of the entire team.
  • Customize a plan to improve your performance as a team leader as well as the performance of your team.


Leading to meet Changing Customer Expectations and Managing a Cross Generational Workforce – Jerry O’Brien, Executive Director of the Kohl’s Center for Retailing
  • Consumer Behavior – Four Ps to the Three Es of Retail.
  • Connection – Your business to the consumer interests.
  • Industry Outlook – What are other non-food retail businesses doing?
  • Leading across the Generations – Understand Digital Natives and how the five generations can work most effectively together.
  • Diversity and Inclusion – Examine the links between business performance and inclusive cultures.
  • Understand how the diversity of customers and clients impacts your business opportunities.
  • Leverage the power of an inclusive workplace.
  • Inter-generational Management.
    • Recognizing significantly different expectations.
    • Exploring Motivational Differences regarding:
      • Recruiting
      • Retaining
      • Performance
    • Moving from seeing the differences to embracing and benefiting from the difference.
    • Leveraging the differences to develop new leaders.


Retail Operations and Performance – Tim Buhl, Adjunct Faculty, Lecturer, Grainger Center for Supply Chain Management, Marketing
  • Purchasing Excellence – How to gain improvement in indirect spending (including capital-expenditure projects) as well as sourcing strategies, such as supplier and partnership selections.
  • End-to-End Supply Chain – Demand planning and inventory management in order to manage multichannel order-fulfillment costs while ensuring profitability.
  • Promotion and Pricing Management – Identifying and driving value in the eyes of the customer.  Understanding the strategic pricing process.
  • Key Performance Indicators – Creating metrics that represent and complement your business objectives while allowing for appropriate monitoring and improvement opportunity identification.
  • Voice of the Customer (VOC): Understand the product experience from the perspective of the customer and/or consumer.  Identify ways to differentiate from competitors, identify new product opportunities, and grow your business in both scale and scope.


Retail Finance – Nancy Murray, Academic Director for Kohl's Center for Retailing Excellence, Faculty Associate & Teaching Professor, Consumer Science
  • Product Sales/Inventory – Methods used to analyze, evaluate and impact performance and efficiencies of product sales and inventory.  
  • Essential Finance – Understand and evaluate profit and loss statements of retailers and manufacturers.
  • Forecast Accuracy – Define and calculate the components of a retailer’s merchandise financial plan and forecast based upon market influences.
  • Best Practices – Product placement and atmospherics in stores. 

Strategy and Consumer Trends
  • Trend Analysis – Market research for consumer insights.
  • Market Influence – Consumer behavior: the nature of consumer demand.
  • Social and mobile media– On consumption trends.
  • Consumer path to purchase – New product and new market development.
Celebration and Graduation Dinner, downtown Madison eatery


People Skills & Leading for Change – Steve King, Former Executive Director and Adjunct Faculty Instructor, Center for Professional and Executive Development
  • Strong Management – What does this look like and why is it essential for leaders to understand?
  • What Employees Need – What are the six conversations that matter so you maximize performance and retain high performing employees?
  • The Leaders Role in Driving Change – Your role and the method for leading sustainable change.
  • The Ideal Change Sponsor – What do change agents and the front line need from you?
  • How to over-predict for change to ensure success!
  • Development Action Planning – Creating accountability and a plan for your management and change opportunities.

60 Day Check in:

Join your peers for a 90 minute online, facilitated check-in discussion with Program Leader Steve King to gauge your progress, share your successes, and address pressing challenges or concerns as you continue your leadership journey and success.

I am interested in this program. Please send me more information.