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IDDBA 2024

June 9 – 11 | Houston

What's in Store Live 2023 – The Year of Technology & Innovation

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Designed by top industry experts, What's in Store Live 2023 is an interactive marketplace showcasing innovative technology and aspiring merchandising that will awake IDDBA 2023 attendees senses.

Walking through the popular showfloor feature, IDDBA's Five Guiding Trends will come to life through sponsored products, augmented reality and maybe a robot or two.

Reach out to IDDBA's Education Department for more information about our What’s in Store digital trends reporting that is the driver of this engaging experience.


What's in Store Live (WISL) will be a sensational experience! Watch...

A special event fundraiser for the Children’s Hospital of Orange County...Learn more about these cakes for a cause.


WISL Workshop

View our speakers for IDDBA 2023 What’s in Store Live!

2023 What’s in Store Live Education!

Education Live! at a glance.

What's in Store Live Sponsorship

Roughly 20,000 square feet, What’s in Store Live (WISL), is the intersection of inspiration and solutions. Our team of industry chefs and merchandisers work to elevate the dairy, deli, and bakery industries by showcasing innovative merchandising and product ideas. Featuring educational opportunities on the workshop stage, What’s in Store Live offers many ways to get involved. For more sponsorship information, please reach out to Michele at

  • Support the evolution of our industry and its changing consumer base
  • Elevate the dairy, deli, cheese and bakery departments with innovative merchandising ideas
  • Drive sales for our retail and manufacturing attendees
  • Provide additional show floor presence to drive traffic and interest in items
  • Offer informative and educational workshop sessions highlighting our categories

2023 WISL Sponsorship Application


2023 WISL Sponsor Directory


2023 WISL Sponsorship Flyer