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What's in Store Live 2023 – The Year of Technology & Innovation

whats in store live graphic

Designed by top industry experts, What's in Store Live 2023 was an interactive marketplace showcasing innovative technology and aspiring merchandising that awakened IDDBA 2023 attendees senses.

Walking through the popular showfloor featured, IDDBA's Five Guiding Trends came to life through sponsored products, augmented reality and robots.

Reach out to IDDBA's Education Department for more information about our What’s in Store digital trends reporting that was the driver of this engaging experience.

 
SPONSORSHIP
WORKSHOP
EDUCATION LIVE!
WHAT'S IN STORE LIVE RECAP

What's in Store Live (WISL) was a sensational experience! Watch...

A special event fundraiser for the Children’s Hospital of Orange County...Learn more about these cakes for a cause.

2023 WISL Workshop

 

View our past speakers for IDDBA 2023 What’s in Store Live schedule at a glance!

Sunday

Reginald Pearson & Linda Avila Cheesy Music Mash Ups
Reginald Pearson & Linda Avila

Champions of Change Awards & WISL Sponsor Recognition Event
Champions of Change Awards & WISL Sponsor Recognition Event

Michael Landis & Gillian Ballance Cheese and Wine Pairing
Michael Landis & Gillian Ballance

Linda Avila & Reginald Pearson 5 + 5 = A Perfect 10!: How To Build a Cheese Board Using 5 Senses and 5 Taste Elements
Linda Avila & Reginald Pearson

Jonna Parker Trends for Growth: NOW is the Best Time for Dairy, Deli and Bakery at Retail and Beyond
Jonna Parker

Jonah Bliss, Darian Ahler & Sahil Sharma A Taste of the Future: What's Next for Robotics & Automation
Jonah Bliss, Darian Ahler & Sahil Sharma

Cara Ammon, Adam Brohimer, & Eric Le Blanc Through Stormy Seas: The Consumer Seascape
Cara Ammon, Adam Brohimer, & Eric Le Blanc

John DuBois & Kathy Risch A "Fresh" Shopper Perspective on the Importance of Fresh at Retail
John DuBois & Kathy Risch

Monday

Wade Hanson The Evolving Decision-Making of the ISB Shopper
Wade Hanson

Sheri Allen & Cheryl Soares The Sustainable Grazing Board by Real California Milk
Sheri Allen & Cheryl Soares

Angela Dassow Edible Insects: Food Trend or Food Dead End?
Angela Dassow

Linda Avila & Michelle Love Tasty Cheesy Treats & Tequila
Linda Avila & Michelle Love

Stephen Midgley Achieve Grocery Optimization Through Automation
Stephen Midgley

Anne-Marie Roerink Global Store Tours: Merchandising ideas ripe for the picking from retailers around the world in key growth areas
Anne-Marie Roerink

Michael Landis & Terence Sullivan Cheese and Beer Pairing
Michael Landis & Terence Sullivan

Tuesday

Jack Ince & Miles Allen Breakfast Bakery and Mocktails
Jack Ince & Miles Allen

Kurt Richars Recyclability & Reuse – How to use packaging to improve prepared food sustainability
Kurt Richars

Deena Pitzele Why is Omnichannel Leadership So Urgent Today?
Deena Pitzele

CHOC & Cake Decorating Award CHOC & Cake Decorating Award

What's in Store Live Sponsorship

Roughly 20,000 square feet, What’s in Store Live (WISL), was the intersection of inspiration and solutions. Our team of industry chefs and merchandisers work to elevate the dairy, deli, and bakery industries by showcasing innovative merchandising and product ideas. Featuring educational opportunities on the workshop stage, What’s in Store Live offered many ways to get involved. For more sponsorship information, please reach out to Michele at wisl@iddba.org.

  • Support the evolution of our industry and its changing consumer base
  • Elevate the dairy, deli, cheese and bakery departments with innovative merchandising ideas
  • Drive sales for our retail and manufacturing attendees
  • Provide additional show floor presence to drive traffic and interest in items
  • Offer informative and educational workshop sessions highlighting our categories

2023 WISL Sponsorship Application

2023 WISL SPONSORSHIP APPLICATION HERE

2023 WISL Sponsor Directory

2023 WISL SPONSOR DIRECTORY HERE

2023 WISL Sponsorship Flyer

2023 WISL SPONSORSHIP FLYER HERE