Roughly 20,000 square feet, What’s in Store Live (WISL), is the intersection of inspiration and solutions. Our team of industry chefs and merchandisers work to elevate the dairy, deli, and bakery industries by showcasing innovative merchandising and product ideas. Featuring educational opportunities on the workshop stage, What’s in Store Live offers many ways to get involved. For more sponsorship information, please reach out to Michele at wisl@iddba.org.
- Support the evolution of our industry and its changing consumer base
- Elevate the dairy, deli, cheese and bakery departments with innovative merchandising ideas
- Drive sales for our retail and manufacturing attendees
- Provide additional show floor presence to drive traffic and interest in items
- Offer informative and educational workshop sessions highlighting our categories